Pahang


Pahang_map.jpg
Group members
Sam Weng Keong 1081106812 (Group Leader)
Dalila Saidah 1061104833
Norhidayah Samah 1031134269
Low Weng Chiew 1071114133
Chong Han Jung 1061107438
Amir Hossein Tahmassian 1071112558


Introduction
Besides being one of the biggest state in Peninsular Malaysia, Pahang is well known for its mesmerizing tropical forests, refreshing mountain air, golden sandy beaches, standout lakes and waterfall nesting in the arm of mountain. On the other hand, Pahang is also being recognized as one most beautiful tourist highland spot in the world. This strongly promotes Malaysia as one indispensable destination for foreign tourists to have their vacation here.There are various places in Pahang such as
  • Balok Beach
  • Cameron Highlands
  • Cherating Beach
  • Fraser’s Hill
  • Genting Highlands
  • Janda Baik
  • Pantai Batu Hitam
  • Teluk Chempedak Beach
  • Taman Negara National Park
  • Tasik Chini
  • Tasik Bera
  • Tioman Island

Target audience
Teenagers-Represents an important demographic category to marketers because they are young and adventurous and always raring to travel, they are usually influential towards their parents' leisure decisions and they're the society's future major consumers.This demographic group is also notably responsive towards advertisments.
Adults-The adults for a start, represents the biggest proportion of income generated among the target audience. Besides, they have the most solid purchasing power and can make their own choices on where they want to travel. A short stint at the fine tourist destinations of Pahang would definitely aid
in releasing their work and family stress.

Senior Citizens-This category is not to be abandoned either. The retirees often have the desire to fulfill whatever they couldn't do through decades of holding up heavy responsibilities. Pahang serves as the perfect holiday destination for them to relax and enjoy life after their working careers. Don't count them out for adventures too!

Objective
· To attract more tourists worldwide to visit Pahang
· To urge more locals to choose Malaysia as their holiday destination
· To increase the reputation of Pahang as a top-notched international holiday destination
· To further improve and upgrade the holiday destinations in Pahang to justify its status
· To contribute to the environment by being an environmental-friendly destination


References

http://www.cuti.com.my/Sub/Pahang/guide_endaup.htm
www.tourismmalaysiausa.com/wtd_attractions_10.asp
http://www.pahang-delights.com/pahang-travel-facts.html

Minutes of meeting
Basically, for our first meeting, we discussed among our group members on which state are going to choose for our wiki assignment. Pahang was always our primary choice to work on, hence our final decision.




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Flowchart of Pahang's website